How to use social media in corporate branding videos

Twitter has done an amazing job combining the content from their platform, with dynamic moments from Major League Baseball and the NBA.

The excitement doesn't end with the game. See the top NBA highlights, the most spirited fans, and more on Twitter.

Three years ago, the Houston Dynamo opened a new stadium in downtown Houston.  It was truly an amazing facility that fans were blown away by the first time they walked in.  The dilemma was how do you gain momentum and buzz across the city about how impressive the stadium was.  An additional hurdle was only having one game (at the time) to showcase.

We came up with the idea of using the most traditional method, a customer testimonial, in a completely new way.  We combed back through thousands of Twitter posts that occurred before, during and after the inaugural match- and pulled the ones that most effectively highlighted the experience at the new stadium.

Obviously, the spot was on a much smaller scale and budget than what Twitter produced, but it was a fantastic new way of communicating how people outside of an organization feel about a new product.

We utilized the same technique this last year for the BRIN Running Series races:

I love Twitter the most for the exact reason this technique was used.  Good, bad, or indifferent, social media gives you an unfiltered look at how customers view your product or service.  Any time we are debuting a video in a stadium or arena, I will search twitter during and after the air time to see the immediate response.  It's easy to tell quickly if the purpose of the production was achieved.

This is truly the customer testimonial of the 21st century.  It is no longer required to identify a few "happy customers", bring them into a studio and do a lengthy interview to hope you get the material you want about what you are trying to sell.

Just scan twitter, facebook, instagram or any of the other mainstream social media platforms and you will see how customers feel about what your company is doing.

If the reviews are positive, we can use that material as an effective and unbiased trumpet for your cause.

To learn more about how we can integrate this technique into your branding, contact me  at brandon@v2content.com

Using Video and Graphics for High-Impact Results - The Houston Dynamo!

Our work with the Houston Dynamo of the MLS started in 2010 with a TV spot promoting an upcoming match against world soccer legend Thierry Henry.

Since that time, we’ve produced well over 75 videos for the Dynamo that cover the full range of production. Commercials, in-stadium graphics & features, sponsorship presentations & pitches, jersey unveiling’s, new stadium celebrations, psych-up videos, team intros, season-in-review’s….the list goes on and on.

Tonight we’re working on a video celebrating their 10th season in Houston. Going through all of the historical highlights keeps reminding me of the really fun projects we’ve been a part of over the last five years.

One of my favorites was from 2011, when in-state rival FC Dallas and the Dynamo were beginning to define a new rivalry. We developed the concept, wrote, edited and developed the graphic content for this spot:

A second favorite was a video we produced that aired as part of the pregame ceremony on opening night at the Dynamo’s new stadium:

It’s been a fun five years of content for the Dynamo, and a successful 10 years in Houston for one of the MLS’s best franchises.