Health Care Video Production with Sports Video Efficiency

One of our biggest differences from our competitors is our background in sports.  When your working with athletes and coaches, you don't have time to adjust lights, measure your focus, ask a dozen questions, etc.  You have them for a few minutes...and you better be ready to go within 20 seconds of their arrival...and you always finish sooner than what they expect.

This experience is invaluable for a lot of our clients.  

Recently, we produced a new commercial spot for Nebraska Orthopaedic and Sports Medicine (replacing this spot we produced about three years ago).

Our biggest hurdles were the doctors.  Our client wanted to feature them all, but they have about as much free time, if not less, than our sports divas.

Efficiency was the absolute key, and we had to execute it to perfection.

The shoot went something like this:

5:45pm- Full group doctor shot in lobby with crane

6:00pm- shoot first doctor in location 1

6:20pm- shoot second doctor in location 2

6:40pm- shoot third doctor in location 3

7:00pm- shoot fourth doctor in location 4

7:20pm- shoot fifth doctor in location 5

We actually ended up adding an additional 6th doctor in the middle (he just got out of surgery)  and still had the shoot wrapped up 10 minutes early!  

We were really happy with the end product, especially how we were able to tell a story instead of a typical "here's our medical practice" spot.

These are the kinds of challenges we love.  In fact, there's been a half dozen times since we started our company that we've been referred to a project by a competitor because we were "the only people in town crazy enough to take that on".

Your company doesn't need to spend three hours acquiring a single shot or one interview.  And they definitely don't need to spend the money to film for four or five days for a short production.  

Efficiency is in our DNA, and we love that it always benefits our clients.

Banking and Basketball: Videos that Score!

            V2 Content filming Doug McDermott

The "Doug Shoot" has been a long time coming.  We were pitching ideas to First National Bank not long after the ink was dry with the partnership.  But timing is always a little crazy when the main man is juggling an NBA schedule.

Our list is a mile long when it comes to college and professional athletes we've worked with. When it comes down to it, our main goal is to keep a relaxed atmosphere while we are filming. We had five hours with Doug on Monday, and a full punch list of content. We filmed everything from surprising First National Bank Creighton Visa Debit Card holders, to a private meet and greet, to interviews and filming Doug with Creighton Basketball campers.

We kept our crew small.  We used 3 shooters for the day, just to make sure nothing was missed. We had one assistant producer on set and an audio guy.  We shot with a Cannon 5D Mark II, a Cannon 5D Mark III, Panasonic AF100, and a Panasonic GH4.

We got everything knocked out and wrapped 20 minutes ahead of schedule.  We're excited to start editing the final product, which will begin in the next couple of days.  Stay tuned!